Monthly Archive: August 2016

How to be “referable.”

It’s the golden chalice of marketing – when you don’t have to even market your products and services. Your customers do it for you. The early history of Zappos is based on this. At a time way before social media, the company decided to spend money not on marketing, but on a remarkable experience so […]

Is Culture Overrated?

Fast company is saying culture is overrated. As with many articles, it begs the question I ask my audiences… What is culture? I’m sure many people are confused by this, considering Webster’s dictionary recently said it’s the most looked up word in the English language. The article directly relates culture work to employee happiness. If that’s your definition […]