September 30, 2016
I was visiting with Stewart Emery, author of Success Built to Last (and many other books). We were standing over his La Marzocco GS/3 espresso machine. He was telling the easiest hack to make great coffee – “Start with really great coffee.”
Yes, there’s a lot more to it that that, but what a head start you have with great coffee. He shared with me how the same thing applies to business:
“If you want to deliver great customer service, start with great customers.”
He said we have more choice that we think – Whom we choose to serve and market. It’s far easier when we choose great customers whom we enjoy serving and being around. Then customer service becomes easy (or at the very least, desirable!)
