The Blog Revelations and Observations

The #1 Culture Hack

NOTE: This blog is the #1 overall hack, for the #1 HIRING HACK, please click here.

“Don’t talk about how to hack culture! That will scare corporate clients!”

That’s what people told me.

They were so wrong! The bigger the company, the more they want the hacks. Why? Because hacking is all about empowering anyone to create a shift. Big companies know how hard it is to create massive change. Culture hacks allow change to happen FAST.

First, let’s briefly define what hacking is:

Hacking is finding a vulnerable point in a system, and exploiting that vulnerability to your advantage. The end result is very little investment with maximum gain.

If that made no sense, don’t worry. The hacks work without you needing to know how they work.

I knew about this #1 hack for a long time, but didn’t realize how important it was until I was working with a major company that wanted to implement its core values and they were running into a problem:

People put working hard and driving results over each of those core values. And because of that, they’re not core values. If they were core, they would never be sacrificed.

Changing to a Core values company is a big step. It can take over a year. So how can they change fast?

Well, to diagnose a culture all we have to do is look at their meetings. Meetings are a subset of culture. And the first data within meetings we look at is people’s relationship to time.

  • Are people on time?
  • Do meetings end on time?
  • Do leaders show up late?

Cultures that are on time inherently respect each other. Cultures that start late and go late tolerate behavior that advances the individual over the culture as a whole.

The #1 Culture Hack: Always be on time.

  1. Start meetings on time (even if not everyone is there)
  2. End meetings on time (or 10 minutes early so they have time to walk to their next meeting)
  3. Have the same standard for all people (no matter their rank)

When I was at Zappos, CEO Tony Hsieh was always on time or early. Never ever did I see him late.

This is a very small hack, but it has a massive impact. If you feel resistance from yourself or anyone else, simply run a 2 week experiment where people have to be on time. Then let the results speak for themselves.



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  1. Amen, Robert! When I was part of a sales team, everyone used to joke, “What time is the 9 o’clock meeting starting today?”

    As leaders, we set a major precedent by being on time with meetings … or not. I imagine if everyone turns in their chairs to see if their peers have ventured over to the conference room (instead of each taking the lead and just showing up) that could be the symptom of a larger problem?

  2. Michelle Frey says:

    Love this. I like to be everywhere early. Not only do I get to choose where I want to sit, it gives me time to greet people and learn a little bit about them I didn’t know before. I feel more relaxed when I have the chance to talk to people prior to the meeting and I feel more prepared.

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