Walter Isaacson speaks on Apple culture. He shares his insights on learning about Steve Jobs through writing the biography. When he asked what was his greatest product, Isaacson expected Jobs to say the ipod or iphone. Instead, Jobs said it’s much harder to build a team that can continuously develop great products, and that’s what Apple’s culture did.
Cultures are optimized. Zappos is optimized for service. Google is optimized for engineering. Apple is optimized for excellence and design. Yes, you can have many values. But the strongest companies are known for one or two above all else.