Navy Seals are the best bed makers you’ll meet. They learn how to make beds to perfection as part of their training. If it’s not perfect, then they have to do it over.
But sometimes they will have do it over again, even if it is perfect. This drove some recruits mad – to the point that they quit. While those who stayed on, did as they were told. Even though it made no sense. What better way to test true loyalty than to see if someone will follow command, even if it’s completely irrational.
And that’s the distinction.
If your people are truly loyal, they’ll do what you say, even if it doesn’t make sense. But unless you’re in the Seals, it’s likely that your people won’t do this. They have agency. They have choice of where to work. If what you’re asking them to do makes no sense, then it will frustrate them and they’ll leave.
So perhaps the best thing you can do is drop that word, loyalty. And instead go for engagement. Share the why, allow people to push back. Or go even further – have them write up their job descriptions and their progression plans.
Number 1 rule is to co-create.
If you’re alone, and stressed out, you’re doing it wrong.
These are the conditions for disruption, and I’ll use Uber as the example.
A market is ripe for disruption when:
1. Existing solutions are far below satisfaction
And yet users tolerate existing offers because there is no alternative. Taxis are stereotypically old, smelly cars, with gruff drivers, and high friction payment systems that leave people itching to get out of them. Enter Uber… In dating, people literally say, “I hate this app” but continue to use it for lack of alternatives.
2. System Capacity is massively under-utilized
The basic exchange system of buyers/sellers, creators/consumers is completely inefficient. Before Uber, there were many cars going unused, and many riders who could use a ride, but didn’t want to deal with the hassle of calling a cab, and waiting for an unclear period of time for it to arrive. And there remains a massive number of people who want to take people out, and who want to be taken out.
3. Lack of Transparency, Progress and Control
Trust is created when we feel like we have the real information (e.g. driver reviews), a sense of progress (we see where the car is on the map), and a sense of control (we can cancel the ride if we want). In dating apps there is no accountability, little progress when it feels like there’s only swiping and texting. And very few controls to create and choose experiences.
Next I’ll describe how markets are disrupted.
“The Medium is the Message.” – Marshall McLuhan.
Rogan has guests from the cultural zeitgeist, and he discusses current issues so the audience feels like they’re being educated (much the way people would get their news from the Daily show).
But I find his use of the medium the most compelling reason. Here are the factors:
1. LONG SHOWS
In the first episode I ever listened to, I heard Joe say, “This is it people, there’s no editing.” And I was pissed! I thought – Do me the favor. Edit this to the best parts so I can listen in 20 minutes. But now if it’s a good episode I’ll listen to the whole 3 hours. It feels like eavesdropping on a great conversation, as opposed to a lot of sound bites.
In comparison, Skype/phone podcasts feel really distant, especially if people have bad mics (or no mics).
3. STRONG ENVIRONMENT
Guests don’t go to a room, they got to Joe’s Disneyland – They see the archery range, the float tank, pool table, gym. You’re entering his world, and the guests have a great sense of wonder and respect going into it.
3. PREP TIME WITH GUESTS
While it’s not actual preparation, Joe spends time with them beforehand, talking or playing. So there’s a warm up (which all great athletes do). By the time they’re talking, they’re in the groove, unlike most podcasts, which start cold.
4. COMEDY AND IMPROV
He’s a great comedian, so he can make fun of anything. And he’s also conversing with the principles of improv – he listens really well and can riff on what anyone is saying. So there’s a flow to it. I feel ruined for other podcasts because they feel so rough in comparison. (Here is my own foray into standup comedy)
5. HAVING A LISTENER
This is a bit strange, but in the personal development space, programs like Landmark actually have people whose role it is just to listen. They’re holding space for a larger conversation. The producer “Young Jamie” on Joe’s show listens and brings in relevant information. It gives the show a 3D feeling whereas a two-person show feels flatter (think about it from a sheer physics stand point – It takes 3 points to create a stable plane whereas two points are inherently unstable).
I would recommend checking out the episodes with Jesse Itzler, and Steven Tyler.
One other show that does it well is “Anna Fariss is Unqualified” for many of the same reasons. Check out the episodes with Bert Kreisher and Mayim Bialik.
I walked away from what I thought was the best meeting ever…
“Yes, we got everything we asked for!” I said.
We had just walked out of a meeting with Zappos CEO Tony Hsieh, and he gave us all the resources we asked for to launch a new project.
My colleague said, “That’s not good.”
“He didn’t say no to anything. What other support could we have asked for that we didn’t think of?”
Such an interesting concept.
You don’t know that you’ve asked for too much until someone says “No.”
Many friends and colleagues have offered to help me. I rarely ask for it, but when I do, I get a Yes.
So now I’m wondering: What else is possible? What am I leaving on the table?
What could you be asking for?
It’s amazing how often the response will be a simple, “Yes.”
Dave Logan, author of Tribal Leadership, helped me see the power of a good listener, who has the ability to influence conversation without even saying anything. He said, “You can tell who has that kind of power because if they look at their watch then the whole room.” Their presence holds the space of the conversation.
Sometimes that’s a real person… The worldwide training company, Landmark Education, has someone listening to the leader just to hold space for the conversation. I myself was the listener in the room when Dave recorded his audiobook. And I have noticed that the best podcasts seem to have a producer there in the room.
The eerie part, is you don’t even need a real person. Think that’s weird?
At Amazon.com they keep a chair open at meetings to represent the customer’s voice. How cool and weird is that?! It’s like a ghost is there.
It seems like Walt Disney is still there when you hear the stories behind the scenes in Disney management and training. And if you can wrap your mind around this: Steve Jobs’ biographer said those close to him still speak of him in the present tense… What?!
And it hit me… Without getting into the beliefs, the world’s most well-known person may be the ghost of Jesus.
Let’s stick with the living ones, at least for now…
Do you notice who are the powerful listeners at your company?
What are they listening for?
What space are they holding?