Culture of Chaos ,Great cultures
Great cultures ,Hacks
One of the biggest challenges I hear from top performing cultures is how to keep their talent. In fact, some have speculated that the old adage, “People don’t quit companies, they quit their managers” is no longer true.
Top companies know that the key to keeping people is a strong progression plan, but they don’t know how to execute on it.
This is the conversation to be like Barbara Walters and figure out what they have loved in the past. It’s about connecting the dots in their story.
The interviewer listens for the skills being developed and ask about what the person sees in their future (from the present view).
Now they co-create a plan together to help that person achieve those goals (both personally and professionally). The interesting part about the plan is that it’s not just about developing their skills, it’s also about developing their network (because that’s how you really get things done). I would also advise building their communication skills.
NOTE: As with any culture hack, it has to be co-created, and you have to keep experimenting. There is no “right way.”
I was visiting with Stewart Emery, author of Success Built to Last (and many other books). We were standing over his La Marzocco GS/3 espresso machine. He was telling the easiest hack to make great coffee – “Start with really great coffee.”
Yes, there’s a lot more to it that that, but what a head start you have with great coffee. He shared with me how the same thing applies to business:
“If you want to deliver great customer service, start with great customers.”
He said we have more choice that we think – Whom we choose to serve and market. It’s far easier when we choose great customers whom we enjoy serving and being around. Then customer service becomes easy (or at the very least, desirable!)
It’s the golden chalice of marketing – when you don’t have to even market your products and services. Your customers do it for you.
The early history of Zappos is based on this. At a time way before social media, the company decided to spend money not on marketing, but on a remarkable experience so that people spread the word.
So what makes a person or an organization referable? You may be surprised how simple it is.
Yup. That’s it.
You can have the fanciest branding and marketing, or the most well developed core values, but without this, it’s all wasted.