When Lance Armstrong got to Europe for his first Tour de France, he quickly realized he had to either start doping or accept losing to those who did. It was a different game.
Could corporate America go the same direction? It’s possible.
Silicon Valley executives have long been known to take modafinil (brand name Provigil) to gain a cognitive edge, and it seems that Wall Street does as well. Still others create their own “custom stacks” of over the counter supplements.
These smart drugs seem to speed up the brain, and yet other workers use the effects of marijuana to focus and reduce stress.
And what about for insights and ideas? In this piece on CNN, Venture Capitalist Tim Ferriss shares that every billionaire he knows “takes psychedelics on a regular basis.”
And if we look at the offices of a smart drug supplement company, what do they do to get that extra edge? Fasting. Nootrobox‘s employees stop eating from Monday night to Wednesday morning every week. This article in Fortune explains the psychology of why fasting actually enhances our cognition.
Could performance-enhancement be the new reality of companies that outperform the others, the way doped riders took all the awards at the Tour de France?