The Best Companies Share…

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When we experience abundance, we want to share. Bill Gates, the richest person in the world, started the largest foundation in the world.

But sharing isn’t just about money. For companies, it’s about sharing what we’ve learned, and the most successful and innovative companies know it.

Netflix shares its culture deck and its evolving policies.  Disney Institute offers classes in how it dazzles its customers, as does Ritz Carlton.  And of course Zappos Insights (the Zappos.com company I co-created), offers entire experiences in culture.

But the great thing is, you don’t have to be big and famous to do this. Anyone can create a culture book, like the culture book of 360incentives.com.

And it doesn’t have to be a production either. It can be a blog, a podcast, a tour, a whitepaper. Just share what you learn and what you care about. It will help you grow and scale your culture.