Culture is driven by our values. And our values are shaped by our beliefs about how the world works.
Have you ever tried to talk someone out of their beliefs and into yours? How’d that work for you?
If you want to have any chance of changing your team’s beliefs, you can’t tell them what to think. Our beliefs are shaped by our experiences. So if you want to change beliefs, give people a new experience.
What experience would demonstrate the value you want? Whether it’s service, excellence, innovation or any other value – design an experience. There are stories about this in The Culture Blueprint.