The Secret to Your Why

Ever since Simon Sinek spoke on the Power of Why, it’s been a phenomenon for companies and individuals to find their purpose by understanding not what they do, but why they do it.

I found the concept interesting, but not revealing. Until… I took a workshop with Chris Smith, the brilliant storyteller and founder of The Campfire Effect.  He can hear your story once (in all its meanderings and half-points) and turn it into Hollywood gold (with no notes).

Chris said, “The real way to find your why is to look back on your life and notice when you said the words, ‘That’s when I realized….’”

It was like being given a key. I noticed that after every big breakthrough I had in my career over the past decade could be summed up as “That’s when I realized content doesn’t change people, experiences do.”

That was my aha after I discovered that Open Space could change organizations more than any consultant report. It was my aha after experimenting with a red tic tac to create a scene from the Matrix (and then became The Xpill).

My why is to create transformational experiences where people change themselves.

What’s yours?