Values are Back

I sometimes call values the “Health Food” of business – It’s what we all know we should do, but aren’t really doing. Mostly because companies have not taken the time to simply figure out what their real values are.

But seeing stories like this in Fast Company, and noticing how both the strongest brands and the disruptor up-and-comers are focused on values, I think values are about to go vogue.

values-en-vogue